The Latest in the World of Accounting – Big Help for Hawaii’s SMB Market


Honolulu, Hawaii, Aug. 23, 2017: Reg Baker, CPA, and Bernice Parsons, Co-Founder, and President of Vertaccount, are collaborating to offer a unique service to the SMB market in Hawaii.

Baker is a nationally recognized small business expert and has been practicing in Hawaii for more than 30 years, while Parsons has been offering bookkeeping and accounting solutions in Hawaii for almost a decade. Both have come together to offer fractional and “on-demand” CFO (Chief Financial Officer) services to support SMBs in Hawaii and help them grow and prosper. Parsons stated, “Vertaccount has been matching clients to quality, outsourced CFOs for several years now. We see the tremendous value and expertise that an experienced CFO brings to the small business owner. It’s exciting to be able to take this to a new level through, where CFO services are ‘right-sized’ for local business.”

They launched a new website,, in early July, and have attained new accounts shortly thereafter. Having presented workshops and seminars on various business topics for many years, both Parsons and Baker recognized a big demand for SMBs to have a better grasp of how their accounting reports could be understood and used to improve business operations. It was natural for both to combine their talents and work with the Hawaii SMB market. “We have a higher level of interest for owning a business today than I have seen in a very long time.  As a result, I am often asked if I can help lead these new and mature businesses through the challenges of business ownership.  With CFONAV, we now have a way to offer these CFO services in a scalable way to fit virtually every budget”, said Baker.

Baker’s background includes serving on the national SBA Board of Directors for Regulatory Fairness and serving on the AICPA Advisory Council. Locally, he chairs the Hawaii Chamber’s Small Business and Entrepreneur Committee and hosts the popular ThinkTech Hawaii show, Business in Hawaii with Reg Baker.

Parsons’s background includes founding two business service companies in Hawaii and streamlining the accounting processes of hundreds of local business over the past 10 years.  Her company, Vertaccount, is growing and fast flourishing in Hawaii, Sydney and on the mainland.



Reg Baker
Phone: (808) 753-6026
Email: [email protected]

Bernice Parsons
Phone: (808) 258-6558
Email: [email protected]